Fashion Friday: Gruff Pup Puts On the Dog

Like they say on Project Runway, "Who is your customer?" We are guessing that the typical Gruff Pup client has some tattoos, probably some body hair, doesn't sweat some girth, and has a Scruff account.The guys at Gruff Pup Clothing not only create the clothing, but are their own best models. They make it look like a lot of rambunctious fun to run a fashion line for guys. There are T-shirts that get your message out there, leather goods, grooming, and a big variety of jocks, underwear, swimwear, and accessories. Even if you are not in the mood for a new singlet, check them out just for the hot guys.

Gary at GruffPup.com tells us: " Gruff Products LLC or GruffPup.com was started in late 2014 by Emerson and Gary."

"Emerson, 28, has 8+ years of experience in the adult film industry as a website owner, photographer, and editor. Gary, 60, is an electrical engineer by education and had a long career in high tech sales. This dynamic duo both wanted to develop an online retail business that was different and diverse, featuring fun and affordable products that make gay men of all ages and sizes look and feel their best. Emerson handles most of the creative side, including photography and web design. Gary covers the business end doing the purchasing and operations, and he also dabbles in photography. Bringing the best of two generations together — millennial and baby boomer — their differing insights and experiences in business have helped the company move forward. GruffPup's models represent local Fort Lauderdale guys and friendly pups and bears from around the country."

Follow them on Twitter, Facebook, and for a more intimate and grownup look, Tumblr.