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Photographer Benjamin Veronis reinvented himself upon his relocation from New York to Palm Springs. We couldn't be happier. Read more below.
"Becoming a photographer was unintentional. Previously I worked in the fashion industry my whole career, but moved from New York to Palm Springs four years ago, so when I arrived here in California, I needed to reinvent myself since I no longer had that connection to the fashion industry. I have always dabbled in various forms of male-oriented art, whether it be through illustration or painting, but I had never tried my hand at photography until my move to California. Ironically, it turns out to be the one medium where I feel the results somewhat match my expectations at the onset. I think I had a vision right from the start of how my photography should look, but I just had to teach myself the camera and lighting and how to achieve what I had as the initial vision. It is an ongoing process, and I am alway striving to learn and achieve more, and to try to keep defining my own style. One thing that I have realized about photography is that it is not really just the location, pose, or the lighting that makes a great photo, but mostly it is making a connection with the model and bringing that to the final photo." -- Benjamin Veronis