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Donny Deutsch: Gays Watch Football?


DENNIS PRAEGER DONNY DEUTSCH X390 (GRAB) | ADVOCATE.COM

Talking head and advertising exec. Donny Deutsch said on Larry King Live Tuesday that he was skeptical that gay men watched the Super Bowl. In a debate including him, ManCrunch.com cocreator Dominic Friesen, and conservative radio host Dennis Prager, Deutsch asked whether the ad the gay dating service hoped to place during the game would be sound investment.

"It's hard to argue that it makes sense to reach a very targeted audience of gay males in America by advertising to this mass audience, so you can't say with a straight face that that was a smart media buy, can you?" he said to Friesen.

Friesen, clearly disturbed by his question, responded, "Actually it was, and we're not going to buy into your stereotypes either."

ManCrunch.com launched several weeks ago, and the service's owners attempted to buy commercial time during the Super Bowl, but CBS turned down the ad.

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Reader Comments
  • Name: tony padgett
    Date posted: 2/9/2010 10:40:17 AM
    Hometown: Roanoke, Virginia

    Comment:

    As a gay man, it's so funny some believe gay men don't watch football. I love pro and college football. Living in Tennessee, it's hard not be a college football fan, no matter if you are gay or straight. Now being accepted as gay and liking football in this backwards state I can understand where that thought may come from, but not nationally.

  • Name: d
    Date posted: 2/4/2010 2:00:22 PM
    Hometown: raleigh

    Comment:

    robbie, you're FIERCE!!!!!

  • Name: d
    Date posted: 2/4/2010 12:41:08 PM
    Hometown: raleigh

    Comment:

    robbie, that'll teach them. You go girl!

  • Name: Doug
    Date posted: 2/4/2010 11:37:52 AM
    Hometown: VB

    Comment:

    referring to the Superbowl as 'a safe place for kids'...OK- excessive violence on the field and a registered sex offender in the half time show...that argument holds water.

  • Name: Thomas
    Date posted: 2/4/2010 10:05:15 AM
    Hometown: Orlando

    Comment:

    I will not be boycotting the Superbowl because I for one, am a gay who watches football. The new Orleans Saints is the team that got me into the sport and this is the first chance in franchise history that they have to win a superbowl. Here's an idea how about you change the channel during commercials. Isn't that what people do when commercials come on?

  • Name: Robbie
    Date posted: 2/4/2010 12:52:54 AM
    Hometown: Sunnyside

    Comment:

    We are sponsoring a boycott of the Super Bowl due to the discriminatory policies of CBS. CBS rejected an ad from the United Church of Christ about the group's welcoming stance toward gays, lesbians and other minorities. And then CBS rejected an ad from a new gay dating website called ManCrunch.com. CBS's Early Show blurred Adam Lambert's AMA performance when he appeared on the morning show, but aired, uncensored, the infamous Madonna/Britney Spears' kiss. Focus on the Family has even reported to The Daily Beast that CBS executives helped the antigay group script the controversial pro-life ad featuring college football star Tim Tebow. CBS is not just selling ad time for profit; it has been affirmatively working hand in glove in secret to promote Focus on the Family's agenda including overturning Roe vs. Wade, an extremely disturbing policy to undermine the basic rights of women and gay Americans. CBS uses the public airwaves. Don't watch the Super Bowl!

  • Name: Brian
    Date posted: 2/4/2010 12:10:48 AM
    Hometown: St. Louis

    Comment:

    Where do these people get the idea that gay people are not interested in sports? My college room mate was a Minnesota state wrestling champion. And, believe you me, he was as gay as pink ink. And, furthermore, I can virtually guarantee you that he is watching the upcoming Super Bowl.

  • Name: Randall
    Date posted: 2/3/2010 11:37:42 PM
    Hometown: West Hollywood

    Comment:

    Thank God CBS had the good sense to not air it. The ad would not have be helpful at all and in fact it could have easily damaged any recent progress we have made towards civil rights. The Super Bowl is one of the biggest markets in the world. More people will see the game and half-time show than any other program -- it's huge. With that, the mancrunch ad did not measure up in any way, and it grossly misrepresented gays and our relationships. It will give ammunition to our opponents. When I saw it I wondered if it had been made by an enemy. To put this out to any market, much less the huge market of the Super Bowl would NOT be good, ever. It's not even good commercial making.

  • Name: Andrew
    Date posted: 2/3/2010 10:55:33 PM
    Hometown: Iowa City

    Comment:

    Clearly people are missing the shock factor aspect this ad would have created. It isn't that the Super Bowl is viewed by a primarily gay audience (but some of us, myself included do watch). It is that many people watch the Super Bowl exclusively for the commercials and via sites like youtube even after the event. The publicity a gay dating service ad would get is immense. That said, it's amusing how ads for sites like match.com are considered acceptable whereas an ad for a site such as this is "homosexual advocacy". I for one would like to complain about all the damn heterosexual advocacy kids are being exposed to. I personally think the shield the parents from having to acknowledge our existence to their kids argument is even worse than the gays don't like football anyway bit. The former goes to the core of my being, the latter is sterotype and stereotypes are (albeit loosely) grounded in truth. Good call on the hypocrisy of running the FOTF ad while decrying advocacy ads.

  • Name: BradMillersHero
    Date posted: 2/3/2010 10:54:06 PM
    Hometown: NOLA

    Comment:

    Uh, how the HELL can that guy complain about gay stereotypes when he just said that MEN watch football?? He just completely dissed every female football fan out there, and every male who doesn't care about football. You can't have sexism without homophobia, dude.

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