Nabisco graham cracker snack brand Honey Maid released a new ad campaign earlier this month, “This Is Wholesome,” which features a variety of families, including those with interracial, single, and gay parents. The campaign received praise from a number of outlets for embracing diversity in an attempt to reinvent the Honey Maid as a brand for a new generation. But the antigay group (far less than) One Million Moms has now chimed in with the voice of hatred, claiming the ad attempts “to normalize sin.”
“This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome,” reads a statement on the group's website. “There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word ‘wholesome.’”
The group is urging a boycott of not only Honey Maid but all Nabisco products.
However, Honey Maid marketing director Gary Osifchin made it clear in an earlier statement that the brand has its eye on the future and the variety of ways in which families look today. “We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media.”
Watch the TV Honey Maid's inclusive ad in the video below.