The history-making athlete's number 98 Nets jersey is currently the top seller on NBA.com.
Things don't seem to be going according to plan for the lobbyist whose big idea it was to ban gay players from the NFL.
The first out active NBA player will wear number 98 with the Nets as tribute to Matthew Shepard, the gay college student whose murder in 1998 fueled the adoption of hate-crime laws.
Collins played 11 minutes for the Brooklyn Nets against the Los Angeles Lakers and was greeted warmly by fans.
Golden dreams were dashed this week on the ice at Sochi.
From Pussy Riot to a revamped Coke ad, there's been no shortage of Sochi spoofing this winter.