Most media
watchers didn't bat an eye when major networks like
ABC, CBS, NBC, Fox, and Telemundo recently
rejected a United Church of Christ commercial
depicting a gay couple being ejected from their
pew of an intolerant church. Heads did turn, though,
when gay and lesbian network Logo told UCC last
week it was also refusing to run the
commercial.
A statement
released Thursday by MTV Networks, the
Viacom-owned parent company of Logo, read: "MTV
Networks does not accept advocacy or religious
advertising that appears to disparage any organization,
denomination, or individual. This policy applies to all MTV
Networks's channels, which include MTV, VH1, Comedy
Central, Logo, CMT, and Nickelodeon. The UCC
ad did not meet MTV Networks' standards for paid
commercial advertising.
"At Logo, we know
that LGBT people of faith are as diverse in their
religious beliefs as we are as a community. Logo will
continue to develop and air programs that explore
themes about LGBT people of faith with incisiveness
and authenticity. From Latter Days to
Trembling Before G-d, Logo will continue
developing and airing programs that address the full
experiences of LGBT people of faith."
While Logo turned
down the UCC commercial, titled "Ejector,"
gay-oriented cable channels Q Television and Here
agreed to run the ads for free as public-service
announcements, because they approved of its inclusive
message toward diverse Christians. Mainstream cable
networks like CNN and A&E are also running the spots,
though as paid advertising.
An earlier UCC
commercial was turned down by major networks in December
2004. (The Advocate)
Do you agree with Logo's position? Disagree? The
Advocate is compiling a forum of reader opinions on
Logo's decision not to air the UCC ad. Please send
your opinion to letters@advocate.com. Comments
received before 5 p.m. EDT on Friday, April 14, will be
considered for an exclusive forum to be posted
on The Advocate's site this weekend.
