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League Is Born

The League of American Theatres and Producers has a new name -- The Broadway League.


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The League of American Theatres and Producers has a new name -- The Broadway League.

The change was announced Tuesday by the league, which is the national trade association for Broadway. It said the change would more accurately represent a membership that includes not only producers and theater owners but also general managers and other theater professionals.

''As Broadway has a main street named after it in over 25 cities (that we know of), and as we have a Broadway series in over 150 cities, it is clear that Broadway really is the longest street in America ... making our new name even more appropriate across the country,'' said Charlotte St. Martin, the league's executive director.

The renaming process will take several months to complete, the league added. (AP)

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