Scroll To Top
Business

Is This The Future of Advertising in the U.S.?

Parentscheerios_400x300

Cheerios features the touching story of a gay couple adopting their daughter in a new ad in Canada.

lucasgrindley

Sorry to interrupt...
But we wanted to take a moment to thank you for reading. Your support makes original LGBTQ+ reporting possible. Help us hold Trump accountable.
One-timeMonthly

Is this the future in the United States?

As part of a campaign in Canada called "The Cheerios Effect," General Mills is running a commercial featuring a gay couple -- Andre and Jonathan -- and their adopted daughter, Raphaelle. Same-sex marriage has been legal in Canada since 2005.

"At Cheerios, we believe everyone is worthy of love and connection," says the campaign's website, "and everyone has stories that deserve to be told."

The 15-second spot is airing on television, and a longer three-minute story online goes into detail about the couple. Watch the longer story below.

What would happen if the same commercial were part of a campaign for the United States? Cheerios got a lot of racist flack for an ad featuring an interracial couple back in 2013. Then the cereal maker brought the couple back for a Super Bowl commercial in 2014.

Recommended Stories for You

Onya stage, tour, & television: Onya Nurve has the crown & vision

Boxers NYC Bartender Calendar: Bold, artistic, bulging

Joe Biden launches ‘Out for Biden-Harris’ campaign initiative to engage & woo LGBTQ+ voters (exclusive)

Election season got you down? This crisis line is soothing LGBTQ+ mental health

Two series from The Advocate Channel launch on Hulu

The Talk Season 5 premieres this spring with HIV guidance for the newly diagnosed

'The Last Of Us' director Kate Herron brings queer love to a 'harrowing world'

Why Korean lesbian dating show 'ToGetHer' has been paused, the controversy explained

New Music Friday: Kelly Clarkson's new ballad, Barbra and Hozier duet

Ricky Martin delivers showstopping performance for 2024 World AIDS Day

Take a bite out of Netflix's new Las Vegas restaurant

Jess King is here to help you live your happiest, healthiest life yet

Grindr is reminding us why jockstraps are so sexy and iconic

The LGBTQ+ must-sees of Charleston, S.C.: a curated guide 2025

The menthol diaries: Taking back pride from tobacco

BREAKING NEWS: Trump admin moves to end federal HIV prevention programs

'Drag Race's Jewels Sparkles: Real men support their queer kids

The Tryst Puerto Vallarta is the perfect escape for gays to embrace their worst behavior

Celebrities unite for brain health at Power of Love gala in Las Vegas

Celebrating Black History Month with our annual African American issue

'Canada's Drag Race' winner Venus teases more steamy pole pics to come this summer

Marlon Wayans says he went from 'denial to complete acceptance' when his son came out as trans

PRIDE NEWSLETTER - 5/2/25

Insomniac & Tomorrowland unite to make EDM history in Las Vegas

BusinessFamilies
lucasgrindley
Be sure to follow Advocate on your favorite social platform
The Advocates with Sonia BaghdadyOut / Advocate Magazine - Alan Cumming and Jake Shears

From our Sponsors

Most Popular

Portrait of a Lady on Fire
Arts & Entertainment
Badge
gallery

31 Period Films of Lesbians and Bi Women in Love That Will Take You Back

Earl Holliman
Arts & Entertainment

Gay actor Earl Holliman, star of 'Police Woman,' 'Twilight Zone,' and more, dies at 96

progress pride LGBTQ rainbow flag
Politics
Badge
gallery

These are the 5 states with the smallest amount of LGBTQ+ people

True
comapnies that stopped DEI programs including Google Target and McDonalds
News

These 34 major companies caved to Trump and rolled back DEI programs

True
26 big companies standing up for DEI
News

These 26 major companies still have DEI practices

True

Latest Stories