Following pressure from anti-LGBTQ groups including One Million Moms, the Hallmark Channel pulled four ads from wedding registry site Zola that feature lesbian nuptials, while keeping two Zola ads that don’t include the same-sex wedding narrative. Now, Zola has pulled the entire campaign from the Hallmark Channel and canceled all of its advertising with the network “for the foreseeable future,” a spokesperson told The Advocate.
However, the ads that feature two women getting married is still airing on several other networks and is streaming on Hulu.
Zola created six different ads for its campaign that ran on Hallmark, four of which included the same-sex couple. When Hallmark pulled the four ads featuring the gay couple but left the two ads that featured only opposite-sex couples, Zola made the decision to pull all of the ads, according to the spokesperson.
"Hallmark has now pulled our ads featuring the same-sex couple. We decided to cancel all our advertising on Hallmark and pull the remainder of our ads,” Zola officials told The Advocate in a statement.
The move by Hallmark comes a week after it announced it would be open to making a Christmas movie that featured a same-sex couple, and days after groups like One Million Moms called for a boycott of the channel because of the gay-themed Zola ad.
Read One Million Moms' homophobic plea to Hallmark below:
“Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda. The Hallmark Channel has always been known for its family friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore. Recently, One Million Moms received concerns about Hallmark airing a commercial from Zola.com in which two lesbians are shown kissing at the end of their wedding ceremony.”
Watch the ad that Hallmark pulled below: