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TurboTax Brings the Super Bowl to the Ballroom in Trans-Inclusive Ad

TurboTax

Transgender actresses Isis King and Trace Lysette will show America that "all people are tax people."

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Tens, tens, tens across the board for TurboTax's Super Bowl ad!

The tax preparation software company is sending an LGBTQ-inclusive message that "all people are tax people" in an ad that will air on football's biggest night.

Transgender actresses Trace Lysette (Hustlers, Transparent,Pose) and Isis King (When They See Us) are among those featured in the spot, which shows a broad diversity of people doing their taxes while performing the same dance.

In the montage, Lysette and King appear in a ballroom scene. The latter vogues down a runway, while the former sits on the judge's bench, holding up a card with a monetary symbol.

This year's lineup of Super Bowl commercials is the queerest in history; the LGBTQ media organization GLAAD called it a "rainbow wave" of advertisement.

In addition to TurboTax, brands that will bring LGBTQ representation to America include Sabra, Doritos, Pop-Tarts, Microsoft, Olay, and Alexa.

The upcoming "rainbow wave" has already elicited a right-wing backlash. One Million Moms -- an arm of the hate group American Family Association -- has petitioned to ban Sabra for showcasing drag queens in its ad. In response, GLAAD petitioned One Million Moms, a frequent but ineffectual boycotter of LGBTQ-inclusive ads and entertainment, to call it quits.

Watch the TurboTax ad below.

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Daniel Reynolds

Daniel Reynolds is the editor of social media for The Advocate. A native of New Jersey, he writes about entertainment, health, and politics.
Daniel Reynolds is the editor of social media for The Advocate. A native of New Jersey, he writes about entertainment, health, and politics.