Don’t let staying at home stop you from marching in Pride.
bubly, the sparkling water brand, is hosting the #UnstoppablePride Parade, a virtual celebration that encourages LGBTQ+ people and allies from across the country to step, sashay, and strut together in solidarity.
It’s easy to join the parade. Share your moves, marching from left to right, in a three-to-five second video on Instagram Stories or TikTok with the hashtag #UnstoppablePride. Until June 26, bubly will join the entries together to form a growing digital Pride parade, the first of its kind.
The full parade will be released June 27 at noon Eastern Time on bubly.com/UnstoppablePride. Each day until then, a video is updated daily with entries at the same link.
bubly supports the rainbow in its sparkling water flavors and its mission. Since the PepsiCo brand launched in 2018, it has been a dedicated ally of the LGBTQ+ community. bubly debuted a float at World Pride in New York City and an All For Love Pride Pack last year in support of The Stonewall Community Foundation. The sparkling water brand is also helping New York City’s out-of-work drag performers in its #dragforallflavors campaign.
For #UnstoppablePride, each shared video supports the media organization GLAAD and the Center for Black Equity, which fights for equity and access for members of the Black LGBTQ+ community.
Stacy Taffet, the vice president of Water Portfolio for PepsiCo, said the company is "proud to partner with GLAAD and the Center For Black Equity to help build a more equitable future."
"51 years ago, change happened, because Black and Latinx Trans and Lesbian women stood up in support of LGBTQ+ rights and helped build the foundation that the LGBTQ+ community and Pride stand on today," Taffet said. “We're excited to provide people with the opportunity to continue the tradition of Pride, raise awareness, and come together in celebration as part of the first-ever #UnstoppablePride Parade."
A number of influencers have already joined #UnstoppablePride, including Todrick Hall, Terrell and Jarrius Nhieguys, KingKevar, Mark Kanemura, Uly & Ernesto, Noa Taieb, and Mycah Angelou. Watch Kanemura explain more about the campaign below and how you can participate.