Pride Month just got sweeter for folks all across the LGBTQ+ spectrum, thanks to a continuing collaboration between Oreo and PFLAG. This morning, Oreo tweeted a very intriguing photo of its beloved cookies, rainbow-colored for Pride of course, with the tantalizing caption “coming soon.”
According to Oreo, it's planning on giving away 3,000 limited-edition OREOiD for PFLAG boxes with five custom Pride flag options. Winners will be able to select the Pride flag theme of their choice, including Pride Flag, Trans Flag, Lesbian Flag, Pansexual Flag, and Bisexual Flag color patterns for their Oreos. While that's very exciting news, the company hasn't yet announced how eager Oreos lovers will be able to vie for their chance to win these custom cookies.
This marks the second year Oreo and PFLAG have teamed up for Pride. Last year, they collaborated on the #ProudParent campaign and awarded limited-edition rainbow cookies to those who showed “what allyship means to you.” At the time, social media users could enter to win one of the 10,000 packs that were produced by tagging Oreo on Twitter or Instagram and sharing their allyship story.
As of now, it's unclear if this year’s OREOiD cookies will be part of a similar giveaway.