MTV to launch its own line of condoms

MTV has announced plans to launch its own line of condoms with German company Condomi, London's Financial Times reports. Bill Roedy, president of MTV Networks International, says the condoms will be available in stores frequented by young people, including Virgin Megastores and MAC Cosmetics, so that sexually active teens and young adults will be able to easily purchase them. "The idea is to try and take the embarrassment out of the purchase," he says of making the condoms available in youth-oriented retail outlets. The network hopes the condoms will especially appeal to young women who may be too embarrassed to buy condoms at a drugstore or to ask their physician for them.