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Essence magazine to devote profits from new subscriptions to AIDS group

Essence magazine to devote profits from new subscriptions to AIDS group

Essence magazine will observe the holiday season and World AIDS Day by launching a special HIV awareness campaign, called "Our People. Our Problem. Our Solution," and agreeing to donate 100% of the net proceeds from every new subscription for the magazine ordered from November 15 through December 31 to the Black AIDS Institute, according to a press release from the magazine. Officials at Essence, which targets African-American women, say they launched the public awareness campaign based on data showing that 72% of all new HIV cases among women in the United States are occurring among African-American women. Actress and comedian Mo'Nique will serve as a spokeswoman for the campaign. "HIV/AIDS is devastating black families all over America," said Phill Wilson, executive director of the Black AIDS Institute. "There is a lack of awareness about the magnitude of the AIDS epidemic in African-American communities that speaks volumes about the low priority our government places on the lives of African-Americans. We're asking everyone to get involved and to be a part of the solution to this crisis."

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