Canada launches
HIV prevention campaign for gay men

Canadian AIDS and health care groups have launched a new HIV prevention campaign, called "Gay Men Play Safe," throughout the country in an effort to lower HIV infection rates among sexually active gay and bisexual men. The campaign, spearheaded by AIDS Vancouver, an AIDS service organization in British Columbia, includes bilingual ads that will appear on billboards, at bus shelters, and in public restrooms that include "pet names" for the penises of gay men and the tagline: "Whatever you call it, thanks for keeping it safe." Funded by a $475,000 grant from the Public Health Agency of Canada, the campaign also includes an English-language Web site at www.gaymenplaysafe.com and a French-language site at www.nousjouonssafe.com. (Advocate.com)