CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2024 Pride Publishing Inc.
All Rights reserved
All Rights reserved
By continuing to use our site, you agree to our Private Policy and Terms of Use.
Gay and lesbian organizations asked Ford Motor Co. on Monday to reinstate advertising for its luxury Jaguar and Land Rover brands in gay publications and to distance itself from an antigay group that had threatened to boycott the automaker's vehicles. Ford officials met with leaders of the Human Rights Campaign, National Gay and Lesbian Task Force, Gay and Lesbian Alliance Against Defamation, and other organizations in Washington, D.C., after the automaker said last week its luxury brands would no longer advertise in gay publications.
The move came nearly a week after the Tupelo, Miss.-based American Family Association withdrew its threat of a boycott of Ford vehicles, which it made in May amid criticism that the nation's number 2 automaker was too gay-friendly. Ford told the gay rights groups that the company is still gay-friendly and that its sponsorships of gay events and causes would continue at the same level, although the ad cutback announcement stands.
Ford has said it did not make the decision because of the boycott or pressure from conservative Christian groups. It said Jaguar and Land Rover, part of Ford's Premier Automotive Group, cut back on its marketing across the board because of difficult market conditions. The Premier Automotive Group posted a pretax loss of $108 million in the third quarter.
Ford said in a statement that it is "always willing to engage in constructive conversation with those interested in our policies, even with those who don't always agree with them. But only Ford Motor Company speaks for Ford Motor Company. Any suggestion to the contrary is incorrect." The automaker said that "during these budget-tightening times, our brands must make tough choices where to advertise and how to spend limited sponsorship dollars." The statement did not mention the AFA.
Ford said last week that its Volvo brand would continue to advertise in gay publications. The automaker has not advertised its Ford, Lincoln, and Mercury brands in similar outlets. Ford chairman and CEO Bill Ford said in a statement, "We value all people...regardless of their race, religion, gender, sexual orientation, and cultural or physical differences."
AFA chairman Donald Wildmon said in a November 30 statement that the group would not boycott Ford, noting that "while we still have a few differences with Ford, we feel that our concerns are being addressed in good faith and will continue to be addressed in the future."
GLAAD president Neil Giuliano, who participated in the meeting, said, "The perception in the gay community is that Ford Motor Co. has made a deal with our virulent adversary, and we're not happy about that, and they need to do something about that."
Ford has been credited for providing an inclusive work environment for gays and lesbians, and it was the only automaker to receive a perfect score in the Human Rights Campaign's corporate equality index in 2004 and 2005. The survey considers policies and practices toward gay, lesbian, bisexual, and transgender workers. Ford, General Motors Corp., and DaimlerChrysler AG introduced domestic-partner benefits for their gay employees in 2000. (AP)
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
From our Sponsors
Most Popular
Here Are Our 2024 Election Predictions. Will They Come True?
November 07 2023 1:46 PM
17 Celebs Who Are Out & Proud of Their Trans & Nonbinary Kids
November 30 2023 10:41 AM
Here Are the 15 Most LGBTQ-Friendly Cities in the U.S.
November 01 2023 5:09 PM
Which State Is the Queerest? These Are the States With the Most LGBTQ+ People
December 11 2023 10:00 AM
These 27 Senate Hearing Room Gay Sex Jokes Are Truly Exquisite
December 17 2023 3:33 PM
30 Steamy Photos of Folsom Street Fair 2023 Debauchery
October 15 2023 11:06 PM
10 Cheeky and Homoerotic Photos From Bob Mizer's Nude Films
November 18 2023 10:05 PM
42 Flaming Hot Photos From 2024's Australian Firefighters Calendar
November 10 2023 6:08 PM
These Are the 5 States With the Smallest Percentage of LGBTQ+ People
December 13 2023 9:15 AM
Here are the 15 gayest travel destinations in the world: report
March 26 2024 9:23 AM
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
Lesbians have more orgasms than straight women — and yes, it's men's fault
April 11 2024 9:37 AM
White House announces new rules on background checks for firearms sales in America
April 11 2024 5:00 AM
'Florida has a First Amendment problem' — judge rules trans teacher can use 'Ms.'
April 10 2024 6:33 PM
Here's why soccer fans are booing USWNT player Korbin Albert
April 10 2024 6:26 PM
Trans and nonbinary migrants file complaint over treatment at ICE detention facility
April 10 2024 6:00 PM
X likely profited from promoted post calling for LGBTQ+ death penalty
April 10 2024 3:11 PM
Giselle Byrd is taking center stage — and helping others do the same
April 10 2024 2:15 PM