Inc. announced Thursday that it will acquire the
originator of the gay and lesbian cruise concept, RSVP
to bring Atlantis and RSVP together into the same
family for the first time," said Rich Campbell, CEO of
Atlantis. "The two companies are stronger together
than they are apart, and taken together demonstrate
the strength and vitality of the gay travel market."
The company plans to grow and build RSVP, while maintaining
it as a separate and distinct brand from Atlantis.
"We are extremely
pleased that RSVP will become part of the Atlantis
family," said Karen Magee, chief executive officer of
PlanetOut Inc., former parent company of RSVP.
"Preserving RSVP's distinct brand will enable Atlantis
to expand the audience it serves by taking advantage of
RSVP's unique positioning within the LGBT community."
(PlanetOut is also the parent company of The
entire cruise ships and all-inclusive resorts for the
exclusive use of its gay and lesbian guests. In 2007,
Atlantis has hosted approximately 20,000 guests for 11
different events. Established in 1985, RSVP Vacations
was the originator of the gay and lesbian cruise concept.
Destinations in 2007 have included the Caribbean, Barbados,
the Mediterranean, Central Europe, and an historic
trans-Atlantis crossing on the Queen Mary 2.
"This move is a
great step forward for guests of both RSVP and
Atlantis, who will now benefit from the largest and most
diverse collection of all-gay vacations in the world,"
an original employee and one-time co-owner of RSVP
Vacations, will be appointed as president of RSVP. "I'm very
honored to have the opportunity to rejoin the RSVP
family," said Rounds. "Our longtime guests know
my passion for the brand and commitment to our
The move will
mirror similar arrangements in the travel industry of
separate and distinct brands housed under one corporate
roof, including: Royal Caribbean International and
Celebrity Cruises, Marriott and Ritz-Carlton,
Lufthansa and Swiss International Air Lines, and Carnival
Corporation and its family of cruise brands.
RSVP will operate
all of its scheduled programs in 2008 and will keep its
office in Minneapolis, the longtime home of RSVP Vacations.
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