Closet Organization announced Monday that effective
immediately it will merge its programs and operations with
those of the Gay and Lesbian Alliance Against
Defamation. The merge will kick off GLAAD's new
Advertising Media Program, which will officially get under
way in January, according to Anthony Cirone, president of
Commercial Closet's board of directors.
"We're integrating with GLAAD, so we're
dissolving," Cirone told Advocate.com Monday.
"This is the basis to develop GLAAD's
advertising media program."
conversations with GLAAD began earlier this year when
Commercial Closet's board of directors began batting
around ideas to take the nonprofit to the next level.
He said that GLAAD will inherit Commercial
Closet's Web library of more than 4,000 ads.
started conversations with GLAAD and quickly felt a strong
partnership there," he said. "We recognized
the great synergies between CCA's work in
advertising and GLAAD's work in media. As we
continued to talk to each other, that became even more
apparent. The rest is history."
announcement will be made in a press release hitting media
"Advertising is woven through every form of media and
impacts awareness and understanding of the LGBT
community," GLAAD president Neil G. Giuliano
said in the official release. "We are excited about
this new opportunity to expand the impact of
GLAAD's culture-changing work and build upon
the trailblazing work of CCA as we launch our Advertising
Cirone said that
while CCA will be dissolved, board and staff members
interested in continuing with its mission will likely be
able to stay involved. (The Advocate)