Chanel to Launch Magazine

Plans for fashion house Chanel to launch a magazine were revealed on Monday. The publication, 31 Rue Cambon, will be available in Chanel stores worldwide.

Olivier Zahm, editor in chief of Purple Fashion, a biannual magazine that deals with the intersection of art and fashion, posted images from the new magazine Monday on his blog Purple Diary. He is art director for 31 Rue Cambon.

According to the website, the magazine's name comes from the first Chanel boutique.

For the project, Zahm will be working under Chanel's head designer and creative director, Karl Lagerfeld.

Zahm previously worked with Lagerfeld in May, when he photographed the designer with his current muse, male model Baptiste Giacobini, for Purple Fashion.

While there is no confirmed launch date, when the publication is released, it will be distributed worldwide in Chanel stores.