Faces of Glam Lauper, Gaga
December 14 2009 11:45 AM EST
November 17 2015 5:28 AM EST
MAC's Viva Glam spring 2010 campaign, featuring singers Cyndi Lauper and Lady Gaga, was revealed Monday.
Each gay ally will be promoting a new shade of lipstick, Viva Glam Cyndi and Viva Glam Gaga, respectively, retailing for $14 apiece. Ads will begin running in February, and the lipsticks will be available March 18.
All proceeds from sales of the new products will go the MAC AIDS Fund.
MAC Cosmetics began its Viva Glam campaign in 1994 in conjunction with its MAC AIDS Fund. The makeup giant has raised over $135 million for its charity, supporting those affected by HIV/AIDS globally.
Previous spokeswomen include Fergie, Pamela Anderson, Christina Aguilera, Missy Elliott, and Chloe Sevigny.