HRC Joins iPhone Fray

Neal Broverman

Neal Broverman is the Editorial Director, Print of Pride Media, publishers of The Advocate, Out, Out Traveler, and Plus, spending more than 20 years in journalism. He indulges his interest in transportation and urban planning with regular contributions to Los Angeles magazine, and his work has also appeared in the Los Angeles Times and USA Today. He lives in the City of Angels with his husband, children, and their chiweenie.

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Neal Broverman

January 05 2010 1:50 PM EST

November 17 2015 5:28 AM EST

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The Human Rights Campaign wants to make gay-friendly buying easier with a new iPhone app that allows shoppers to access its "Buying for Equality" guide.

The new technology allows shoppers to enter a store to see how hundreds of American brands are rated based on the businesses' treatment of their gay employees. The technology divides businesses into red (brands to avoid), yellow (brands that have made some progress), and green (brands to support). The color codes are based on the HRC's Corporate Equality Index.

Both Apple and AT&T, which is the iPhone's exclusive service provider, scored 100% on the Corporate Equality Index.