The pair of gay-themed Doritos ads that made the rounds on the Web Monday won’t air during the Super Bowl, according to a spokesman for Frito-Lay.
Frito-Lay director of public relations Chris Kuechenmeister told the Gay and Lesbian Alliance Against Defamation the ads were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest.
He said the ads were not among the finalists chosen by a panel of judges and have no chance of airing during the Super Bowl or otherwise.
The ads, which ran on The Advocate yesterday, sparked mixed reaction from gay viewers. One ad features two men steaming in the sauna as one man seductively eyes the other’s crotch. In a second ad a man gazes across the fence at his two gay neighbors, who are sunning themselves and eating Doritos by the pool.
Kuechenmeister said the contest’s judges sought to “identify spots that were appropriate for everyone” and “observe a level of respect for everybody.”
He said though the ads don’t appear on the contest’s official page and the company has no direct ability to remove them, he would be raising the issue with the company’s legal team.