In a new ad campaign, people are put in uncomfortable situations for five seconds with the big payoff being a new "What The Fudge" Klondike bar.
One of the spots for the "5 Seconds to Glory" campaign features two rugged bikers who have to endure -- begrudgingly -- holding hands with each other. At the end of the five seconds, the two are showered with confetti, women, and the ice cream sandwich.
Be sure to follow Advocate on your favorite social platform
DON'T MISS THE OUT100 SPECIAL 3 DAY MARATHON STARTING NOVEMBER 24TH!
Journey through the year’s influential Out100 – the most iconic and long-standing celebration of LGBTQ+ icons and allies – in a 1-hour television special spotlighting the LGBTQ+ people shaping the world today.