What Would Biker Bears Do for a Klondike Bar?

In a new ad campaign, people are put in uncomfortable situations for five seconds with the big payoff being a new "What The Fudge" Klondike bar.

One of the spots for the "5 Seconds to Glory" campaign features two rugged bikers who have to endure -- begrudgingly -- holding hands with each other. At the end of the five seconds, the two are showered with confetti, women, and the ice cream sandwich.

Watch the ad below: