Old Navy will sell a line of gay pride T-shirts, with part of the proceeds going to the It Gets Better Project.
The shirts, which will be available for men, women, and babies, will be available in some stores during gay pride month. Ten percent of the proceeds will go toward Dan Savage's campaign, which has made waves in terms of visibility and gay culture in recent months.
According to MoxieBird.com, Old Navy is the first major chain retailer to release such a shirt. Several high-end designers like Kenneth Cole and Marc Jacobs have released limited-edition shirts supporting gay rights and visibility. American Apparel, however, worked with the Human Rights Campaign to distribute its "Legalize Gay" shirts.