GLAAD's Picks: See the Best Gay-Themed Ads

GLAAD's Picks: See the Best Gay-Themed Ads

Marketers repeatedly point to studies showing LGBT people appreciate when an ad obviously takes us into consideration, and so the Gay and Lesbian Alliance Against Defamation has thanked them by honoring what it says are the best gay-themed ads from the last year.

GLAAD's acting president, Mike Thompson, noted in a statement announcing the 2011 Amplifier Awards today that when his group began more than 20 years ago "fair and accurate images of LGBT people were few and far between." Things are improving, as evidenced by this year's picks, even if, he said, "The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people."

The GLAAD list includes the heart-warming commercial from Google Chrome that featured the It Gets Better campaign. And we've rounded up a few of the most memorable nominees in the following pages. Get a complete list at GLAAD's website.


  Outstanding TV Campaign – Mainstream Market
"The Web is What You Make of It: It Gets Better Project"

Google Chrome's ad featuring the It Gets Better Project aired for the first time during, of all things, an episode of Glee. And praise for the commercial spread quickly among the LGBT community. It's hard to think of a more touching ad that you actually wanted to share with your friends as soon as you saw it.


 Outstanding TV Campaign – LGBT Market
"Cocktail Cabaret" (Absolut Vodka/RuPaul's Drag Race)

Drag queens advertising for liquor just seems like an obvious match. But this series featuring contestants from RuPaul's Drag Race took things to a more personal level than you might have expected.


Outstanding TV Campaign – LGBT Market
"The Experts" (Expedia/TripOut) 

There's some useful advice in here on when and where sandals are appropriate while traveling. Take heed. And then set out to find yourself.

Expedia: The Experts from Courtney Powell on Vimeo.


Tags: World, World

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