InkedKenny (the nom de kink of photographer Kenny Yip) was born the same year as The Advocate. (Look it up.) We don’t want to be ageist, but great fetish photography is best when informed by maturity and experience. And inkedKenny is in his master years now, which is why it is so appropriate for him be providing these exhuberant photos promoting the sexy, stylish BEEFYBOY products.
This October, BEEFYBOY introduced t-shirts, hoodies, joggers, and other accessories to round-out the brand’s underwear collection, while remaining committed to fighting conventional marketing in order to showcase real bodies. The new collection equally embraces the brand’s beloved cheeky designs such as its classic Chicago-style print featuring your favorite dog with all the toppings.
New arrivals include expanded underwear styles — briefs, trunks, thongs, and jockstraps — as well as new clothing items like the Foodie Graphic Tee, the Camo Hoodie, and the BB Jogger available in sizes up to 5XL. Rounding-out the collection are accessories such as face masks, hats, socks, beach towels, and sling bags.
“I started BEEFYBOY to promote body positivity and start the conversation about all bodies through underwear, only to discover that this mission was also necessary to bring to other product categories in the men’s clothing market,” explained BEEFYBOY Founder and CEO, Xander Clarke. “I’m extremely proud of our mission and what we’ve been able to accomplish for fall 2020.”
First launched in January 2019, BEEFYBOY uses real men from all over the world to showcase a diverse range of body types via its marketing and product imagery. For FW2020, the brand teamed up with photographer InkedKenny to introduce a campaign that showcases BEEFYBOY men and products in their most authentic form. Its latest Lookbook is expected to drop later this year.
Founded in 2019, BEEFYBOY launched as an underwear brand and has since evolved into apparel continuing its mission to celebrate the individuality of all men. Motivated by its vision to cultivate body positivity among men, the brand fights conventional marketing and instead aims to showcase real bodies via all its product and campaign imagery. As part of its commitment to diversity and inclusivity, it offers products in a range of sizes up to 5XL.