The Ad Council debuted the first public service announcement in its "Love Has No Labels" campaign Tuesday, featuring couples, families, and friends of different races, religions, and sexual orientations to promote the an overarching message of diversity and inclusion.
Clocking in at just over three minutes, the heartwarming clip begins with a giant x-ray monitor in the middle of a busy outdoor shopping center in Santa Monica, Calif., showing two skeletons kissing. As a crowd gathers, two women emerge from behind the screen and share a hug and kiss, as the screen displays a message reading "Love has no gender."
The video also features a pair of gay dads, dancing behind the x-ray monitor with their young son. Other types of love are on display too, between siblings, best friends, and those of different faiths and abilities.
The video was filmed on the popular Santa Monica Promenade on Valentine's Day, and is the first "Love Has No Labels" ad produced since the campaign launched in early February.
As previously reported, the campaign seeks to shed light on stories of bias and discrimination in everyday life, addressing issues including disability, religion, weight, race, and sexuality.
"While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see -- whether it's race, age, gender, religion, sexuality, or disability," says the campaign's description on YouTube. "The 'Love Has No Labels' campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues."
For more information on "Love Has No Labels," and to get a preview of the upcoming advertisements, visit the Ad Council's official website and YouTube page.