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Kim Chi and Miz Cracker Will Be First Drag Queens in a Super Bowl Ad


Kim Chi and Miz Cracker are making hummus herstory.

The RuPaul's Drag Race alumnus will be the first drag queens to appear in a Super Bowl ad — in this case, for Sabra, a popular brand of the mashed chickpea dip.

In a teaser for the upcoming 30-second commercial, Cracker and Chi converse in a dressing room as the former attempts to put a football helmet over a wig. "I hope this doesn't give me helmet hair," Cracker said. The ad will air February 2 during the NFL's biggest event.

In addition to Cracker and Chi, the ad will feature another unlikely pair from reality television: Caroline Manzo and Teresa Giudice, appearing on television for the first time since their fall-out on Bravo's Real Housewives of New Jersey. The rapper T-Pain will also make an appearance.

“Hummus is for everyone and pairs well with nearly every food you eat,” Jason Levine, Sabra's chief marketing officer, said in a statement. “Whatever your passion, however you live, love, eat and enjoy life, this plant-based food is a winner. We’re bringing a diverse group of personalities to the table and demonstrating just how incredibly versatile, relevant and relatable hummus is today. We think we’ve got something for everyone.”

Cracker and Chi will not be the only LGBTQ history makers at Super Bowl LIV.  Katie Sowers, an offensive assistant coach with the San Francisco 49ers, will be the first woman and first out LGBTQ coach at the Super Bowl. The 49ers will face off with the Kansas City Chiefs.

Homophobia is an ongoing issue in American football; there are currently no out NFL players. Super Bowl commercials also have an unfortunate history of gay jokes — although there have been more inclusive spots in recent years.

Watch Chi and Cracker in the Sabra teaser below.

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