"Moschino Barbie is so fierce!" the boy screams as he and two female friends laud the doll, done up in designer Jeremy Scott's sleek glamour. Barbie's cellphone goes off and the male child says, "It's for you, Moschino Barbie," before winking at the camera. Watch the ad below.
The strict gender lines of toys and children's accessories have slowly been breaking down, with Target moving to make its signage more gender-neutral.