Showtime launches
fashion line for The L Word

Showtime is partnering up with a group of designers to create a collection of limited-edition apparel and accessories inspired by The L Word. The collection, which will be called the "L"ements of Style, will include sportswear, bags, jewelry, and denim.

The collection will be available at retailers including Atrium in New York City; Brown Eyed Girl in San Francisco and Marin, Calif.; and Duets in Nashville, with more retailers on the way. The designs will also be sold online at www.sho.com/site/lword, which features virtual fashion shows.

At least 10% of the proceeds will be donated to charity, and 100% of proceeds from selected apparel items will be donated to charities including the Susan G. Komen Breast Cancer Foundation and the Dr. Susan Love Research Foundation. (The Advocate)