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Madonna Opens New Gym in Mexico City

Madonna Opens New Gym in Mexico City

Hardcandy

Madonna opened her first gym, Hard Candy Fitness, in Mexico City on Monday.

As the Associated Press reports, the facility contains images of the pop diva, but the emphasis is on exercise, not celebrity worship.

"The facilities are not much different from any other high-class gym in Mexico City, and very little screams that this is Madonna's first fitness venture, apart from the name -- the title of her last album -- which she says in fitness parlance is the perfect combination of 'hard body' and 'eye candy,'" reports NPR.

Madonna cut the ribbon to the gym and then taught a dance class for 20 selected members with music by DJ Paul Oakenfold. The gym is located in Mexico City's upscale Bosques de las Lomas neighborhood. Membership costs about $160 per month after a joining fee of $830.

According to the AP, Madonna plans to open more gyms.

"Our plan is to use Mexico as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States," she said last week.

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