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Google "Gay" for Sign of Solidarity

Google "Gay" for Sign of Solidarity

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Google's signal of its solidarity with gay people got a little more noticeable this Pride Month.

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Google's signal of its solidarity with gay people got a little more noticeable this Pride Month.

Run a search for "gay" and related terms and users see a swooping rainbow appear next to the search box at the top of results pages. During previous pride months, Google had included a thin rainbow bar above results.

The festive sign of support follows a nationwide ad campaign in which the It Gets Better brand of viral videos played a huge role in promoting Google's Web browser, Chrome. The company's employees taped their own contribution to the series in 2010.

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Google "Gay" for Sign of Solidarity

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Lucas Grindley

Lucas Grindley is VP and Editorial Director for Here Media, which is parent company to The Advocate. His Twitter account is filled with politics, Philip Glass appreciation, and adorable photos of his twin toddler daughters.
Lucas Grindley is VP and Editorial Director for Here Media, which is parent company to The Advocate. His Twitter account is filled with politics, Philip Glass appreciation, and adorable photos of his twin toddler daughters.