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A new commercial for Icelandic Glacial water just might get everyone hot and bothered. The new ad recreated an iconic Diet Coke commercial from 1994, with a gay and also potentially bisexual tweak added to the successful formula.
The original commercial, which showed a gaggle of female office workers ogling a hunky construction worker from their window as he took off his shirt and downed a can of Diet Coke, became a mainstay of television commercial breaks nationwide.
The new ad features a long-tressed surfer who strips on the beach and then drinks Icelandic Glacial water.
"I don't discriminate between people based on their sexuality or their gender, race, faiths etc.," Icelandic Water Holdings chairman Jon Olafsson told Gay Iceland. "In my mind people are people; either they're good human beings, beautiful on the inside, or they're not. Simple as that. And I believe people have the right to be who they are; that's just basic human rights."
The ad, which was only released online and aimed at social media, has been a hit with customers. "The response has only been positive," Olafsson said.
Icelandic Glacial water is sold in 20 countries including the United States. The company joins scores of others who have lately included LGBT people in their advertising. Campbell's soup, Sweetheart candies, and Axe body wash have all recently released inclusive ads recently.
Watch below as the bottled water suddenly heats things up below. The original Diet Coke ad follows.