As opponents of the embattled Houston Equal Rights Ordinance have gone to the dogs -- unleashing a transphobic campaign marked by misleading ads that falsely portray transgender women as predators -- an online campaign to win passage of HERO has gone to the cats.
Houston HERO Cats is tweeting out messages featuring cute kittens and fabulous felines in various close-up photos, accompanied by targeted messages in support of the the ordinance.
Each picture bears a different theme to highlight the many groups HERO seeks to protect from discrimination in housing, employment, and public accommodation: religious affiliation, race, military status, sex, gender identity, age, national origin, disability, family and pregnancy status, and sexual orientation.
They've got their claws out, too, for those who'd rather just hang out than vote:
The account's organizers concede on their Twitter "About" page they are not affiliated with any campaign, but they support the Houston Equal Rights Ordinance, which appears on today's ballot in Houston as Proposition 1.
Take a good look at the Houston HERO Cats tweets below: