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Sephora’s Phluid Project Breaks the Binary


A new inclusive line of fragrances highlights the beauty of gender diversity.

Scent Beauty has teamed up with the Phluid Project and Sephora to create a groundbreaking fragrance campaign called #BreakTheBinary. The new Scent Elixir Collection features five distinct fragrances called Integrity, Humanity, Balance, Transcend, and Intention, all created to be inclusive of queer and trans people.

Model, writer, and trans advocate Devin-Norelle -- who is the face of Transcend, an oil-based scent elixir with two-toned colors inspired by the transgender community flag -- was "completely exhilarated" to be a part of the campaign.

"It's very exciting and unprecedented," Devin-Norelle said in a recent promo video made in celebration of International Transgender Day of Visibility. "I think we already know that LGBTQ people are the future of fashion and beauty."

Two other transgender models are also repping for the campaign and appeared in the promo. Actor, model, and "full-time goddess" Yen Nguyen is the face of Balance, and singer-songwriter, actress, and dancer Mila Jam is the face of Humanity.

The Phluid Project is the world's first gender-free store that celebrates "the style, and lifestyle, of those who don't conform to binary labels." Shop the Scent Elixir Collection at or

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