CONTACTStaffCAREER OPPORTUNITIESADVERTISE WITH USPRIVACY POLICYPRIVACY PREFERENCESTERMS OF USELEGAL NOTICE
© 2023 Pride Publishing Inc.
All Rights reserved
All Rights reserved
Don’t miss our latest news! Sign up today for our free newsletter.
Scroll To Top
By continuing to use our site, you agree to our Private Policy and Terms of Use.
From tapping into the national obsession with cricket to using advertising slogans on soft-drink bottles, India is employing a variety of methods to promote HIV prevention messages. In the world's second-most populous nation, condom use is still low, and most HIV cases are in rural areas.
In July the country's National AIDS Control Organization introduced a bold campaign in newspapers asking cricket-crazed Indians to save their "wickets" and not lose their "stumps" to AIDS. To illustrate the point, the advertisement featured three cricket wickets covered with condoms, a significant departure from more conservative TV ads like the one featuring Indian captain Rahul Dravid wearing a helmet and asking people to protect themselves.
S.Y. Quraishi, NACO's outgoing chief, says his agency is in talks with Coca-Cola and PepsiCo to have the soda giants put generic messages like "For an AIDS-free India" on bottles destined for rural areas. "Fighting HIV is a national cause," said Quraishi. "We need to get the message across and want to piggyback on Coke and Pepsi," he said, adding that NACO also wants to send packs of condoms with crates of soft drinks to stores in rural areas.
NACO, which has come under fire in the past for its sluggish response to HIV prevention, said it is ready to push the envelope of what is socially acceptable in order to get the message across. "Some people may be shy, but you have to get them to talk about sex and AIDS," said Quraishi. (Reuters)
From our Sponsors
Most Popular
Want more breaking equality news & trending entertainment stories?
Check out our NEW 24/7 streaming service: the Advocate Channel!
Download the Advocate Channel App for your mobile phone and your favorite streaming device!
Don’t miss our latest news! Sign up today for our free newsletter.
Watch Now: Advocate Channel
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Trending Stories & News
For more news and videos on advocatechannel.com, click here.
Latest Stories
Brigham Young University Adds Explicit Ban on 'Same-Sex Romantic Behavior' to Honor Code
September 02 2023 1:09 PM
Why Canada Issued Travel Advisory for Its LGBTQ+ Residents Visiting the U.S.
September 01 2023 6:41 PM