Higgins Trust, the United Kingdom's largest AIDS
organization, this week launched a new HIV educational
campaign targeting gay and bisexual men in the
country. Trust officials say the number of gay men
living in the U.K. has doubled in the past 10 years and that
about 4% of them are HIV-positive. The new campaign hopes to
make sexually active gay men realize that many of
their peers are HIV-positive. The ads contain images
of 25 men's penises with the tagline "If
you've had sex with this many men, chances are one
has HIV. HIV is closer than you think."
The campaign also includes a Web site, specially
designed condom packages, and a new edition of Exposed
"Prevalence of HIV among gay men has doubled in the
last 10 years, but despite this only half of gay men
say they know someone with HIV," said Will
Nutland, head of health promotion at Terrence Higgins Trust
in a statement. "Research shows us that men are
taking risks because they don't think that there are
people with HIV in their social and sexual circles.
This new campaign seeks to raise men's awareness that
there are more gay men living with HIV than ever
before. HIV is closer than many men think."