The days of Fox News being "fair and balanced" are no more.
To many on the left, the slogan never quite rang true anyway.
And because the iconic slogan has been mocked so heavily and is intrinsically tied to Roger Ailes, the recently ousted Fox News CEO and founder, executives felt it was time for a change.
The slogan now being pushed is "Most Watched. Most Trusted."
According to New York Magazine, which broke the story, it marks a huge shift for Fox News. When Ailes launched the network in 1996, he chose the "Fair & Balanced" pitch because of the appearance it gave viewers of giving consideration to both sides.
But behind the scenes, Ailes made sure the content skewed heavily to the right. "If you come out and you try to do right-wing news, you're gonna die. You can't get away with it," Ailes is quoted as having once told a reporter.
Twitter reacted with a bit of shock:
But ultimately agreed with the decision:
New slogan or not, Fox News has assured viewers the content won't change. Which raises the question: