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The worldly magazine of men who will undress for the camera and tell their stories celebrates their second anniversary. Read more below.
Since its launch, Elska has built a reputation for introducing readers to diverse groups of queer men from around the world, presented with sincerity through raw and evocative photography and intimate stories.
For each edition of Elska, the team travels to a different city and heads to social media to recruit locals to be photographed and write a personal story. Everyone is welcome as long as they live in the city, no matter their age, race, body type, sexuality, etc. As a result the 15 or so men spotlighted in each "bookazine" reveal a spontaneous and authentic glimpse at life in the featured city as it is, not idealized or contrived. The men don’t have styles dictated and the locations are not specially selected — rather they are simply shot in their homes and in various neighbourhoods, and they wear their own clothes or sometimes nothing at all. Then the stories accompanying them are totally free format, published in their original languages and followed by English translations, letting each use their individual voices to tell us something about themselves and life in their city.
In its first two years, Elska has published 12 editions, dedicated to the following cities: Lviv (Ukraine), Berlin (Germany), Reykjavík (Iceland), Lisbon (Portugal), Taipei (Taiwan), Istanbul (Turkey), Cardiff (Wales), Toronto (Canada), Yokohama (Japan), Mumbai (India), Providence (USA), and Brussels (Belgium). The next year will see an expanded global reach, with hopes for featuring a Latin American city and perhaps one down under.
Elska is sold in around 50 retailers worldwide or for order online. In addition to the classic print "bookazine," there is also a tablet/iPad version. A list of stockists and details of the subscription service can also be found on the Elska website, www.elskamagazine.com.
