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Televison network CBS is again balking at a pro-gay commercial from the United Church of Christ, saying it amounts to "advocacy" and therefore cannot be aired because it runs counter to a network policy against advocacy ads. Last year the network refused to air the ad, in which bouncers are shown refusing gays and lesbians entry to a large church, followed by a welcoming message from UCC.
After a recent meeting with high-level CBS executives, the coordinator of UCC's identity campaign, Ron Buford, said it appeared the network would again reject the ad. "We told them that the United Church of Christ commercial was not advocating anything; rather, we are letting people know that no matter who they are or where they are on life's journey, they are welcome," Buford said.
After reaching an impasse, Buford asked the executives what would have to change for the ad to be acceptable. "The executives said that it would have to become commonplace across the United States for churches to welcome gays and lesbians," Buford said.
Buford said UCC would again find cable television outlets for their ad. After it aired on cable last December, there was a sharp spike in the number of people--gay and straight--inquiring about joining UCC, Buford said. (Advocate.com)