Ellen Buys $100K
in Airtime for No on 8 PSA

On the heels of an announcement that talk-show host Ellen DeGeneres would be starring in her own PSA urging Californians to vote against Prop. 8 comes the news the gay community has been waiting for -- she's giving money to the campaign by paying for the ad to air on television.

The No on 8 campaign announced Friday that DeGeneres had purchased an initial $100,000 in airtime for the ad. YouTube postings of the PSA have already racked up 80,000 views and counting.

Equality California said DeGeneres filmed the PSA earlier this week and advised the LGBT media of the importance of voters' seeing No on 8 messages to counteract the high visibility of Yes on 8 ads. According to No on 8, when voters are exposed to both sides equally, they find the No on 8 message more persuasive.

DeGeneres has been a vocal opponent of Prop. 8 in recent months. In addition to appearing on Jay Leno's late-night talk show to discuss the proposed constitutional amendment, she took John McCain to task on her own show for not supporting marriage equality. (The Advocate)