Cinemark theatre
chain CEO Alan Stock shelled out $9,999 to pass Prop. 8
in California, but will his theater chain profit from ticket
sales for the forthcoming release of Milk. Not
if a group of people on the Web have anything to say
about it.
NoMilkforCinemark.com
is dedicated to convincing ticket buyers to see
Milk at a competitor's theater. The idea is
that if the gay community agrees to buy tickets to see
the movie somewhere else, Cinemark will lose revenue
from what promises to be one of the most profitable
pictures of the holiday season.
California's Briggs initiative, which would have
resulted in the firing of gay and lesbian teachers
throughout the state in 1978, plays a prominent role
in the film.
But LGBT
moviegoers are faced with another tough decision this
holiday season. Twilight, based on the
best-selling novel by Stephanie Meyer, opened in
theaters this weekend. And if Meyer is to be taken at
her word, 10% of all monies she makes off the movie will go
to the Mormon Church.
Meyer has made no
public statement regarding her feelings on California's
Prop. 8. (The Advocate)