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The latest edition of a public education campaign about LGBT-led families in Milwaukee includes a Spanish translation for the first time this month.
A digital billboard with the slogan "El Amor Fortalece Families: MiVecino.org" appears on a freeway near downtown. It is one of more than 20 billboards and bus ads, most in English, from the Gay Neighbor campaign launched by the Cream City Foundation in southeastern Wisconsin earlier this month.
As one of only a few such campaigns to address Spanish speakers, the Gay Neighbor campaign aims to show people what a real LGBT-led family looks like while emphasizing love, according to OurLivesMadison.com.
"The campaign is a first in Midwest history to be translated to Spanish, and one of the firsts across the country," reported OurLivesMadison. "Digital billboards will be featured on major commuter freeway paths, which include ads in Ozaukee, Racine, Milwaukee, and Waukesha counties. The accompanying websites, GayNeighbor.organd MiVecinoGay.org, answers basic questions in Spanish and English about the lesbian, gay, bisexual, and transgender (LGBT) community and issues they face."
Each of the billboards features a family that challenges stereotypes, and directs viewers to the GayNeighbor.org or MiVecinoGay.org sites, where they can find additional information and resources.