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Taco Bell Sorry Antitrans Ad Reran


A spokesman for Taco Bell has apologized that a transphobic advertisement the company had instructed radio stations to stop airing early last week continued to air in markets including Cincinnati, Indianapolis, and Los Angeles as recently as Sunday.

"We are very concerned to have learned that over the weekend some stations were airing a radio ad that we instructed them to remove on January 14," Taco Bell spokesman Rob Poetsch said in a statement. "In the process of replacing the ad, we discovered that some stations inadvertently ran the original commercial. We sincerely apologize that this ad ran again and offended people. We're in the process of contacting all of our radio partners to ensure that the original ad never airs again. We appreciate that GLAAD brought this to our attention so that we could take immediate action"

The ad in question, which features a woman telling her lover at the end of a fight that she was born male (the lover replies, "Ew"), was supposed to be yanked after Taco Bell corresponded with the Gay and Lesbian Alliance Against Defamation.

But a similar ad aired Sunday morning in Los Angeles on KIIS FM during Ryan Seacrest's weekly American Top 40 countdown.

In this ad, after a fight between the man and the woman, the woman says, "Well, then I don't feel so guilty telling you ... [I wasn't born] Martha." The woman's voice then changes to a man's voice, which says, "I'm Marvin."

GLAAD director of national news Cindi Creager wrote in a story, "We appreciate Taco Bell issuing this apology but urge our members to hold the company accountable for fair advertising standards moving forward. If you hear anti-LGBT radio commercials in your local area please contact GLAAD immediately at and tell us what time the commercial aired, on what station, and in what city. Taco Bell must live up to its word, pull all of the spots immediately, and cease defaming LGBT people in all future advertisements. GLAAD and the community will be listening."

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