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Leading up to Valentine's Day, one company is asking people to "Drop Everything for Love." Anyone can visit the website, sponsored by Everlon Diamond Knot Collection, to publicly declare their heartfelt love for their partner.
The videos are then posted on the website, DropEverythingForLove.com. Some participants will be selected and then issued the challenge to stop what they're doing at any given moment to travel with a camera crew to the one they love as our cameras record the journeys.
One of the featured videos is with Joe and Justin, a gay couple. Joe lives in Poughkeepsie, N.Y., a two-hour drive from Justin, who lives in Brooklyn. Joe was chosen to hop in a helicopter to visit Justin at his job.
Some celebrities have gotten into the act by posting their stories online, including Debi Mazar, Miss Jay Alexander from America's Next Top Model, and actress Gina Gershon.