NoRal Apparel is a menswear apparel brand that creatively integrates bold fabrication, individuality, and elements from our endless pop culture.
A native of Kentucky, LaRon Hickerson (aka Ron DuWayne), the designer and creator of all of that is NoRal Apparel, graduated from Columbia College Chicago with a Bachelor of Fine Arts degree in Fashion Design.
The brand’s focus for 2021 is centered around body positivity. After a year of fashion show pandemic postponement, NoRal Apparel debuted its first Mens Swim, Exotic and Ready to Wear Plus Size collection at Big Boy Pride.
Ron tells us “I call it 'sewing therapy' and it's the only way I’ve been able to survive through this pandemic. With things slowly reopening, business has been in full swing once again. At the end of the day, I’m all about the customer and to navigate my own fashion journey to meet their needs. It feels good to create something one-of-a-kind, or in limited quantity that’s hand-crafted to all body types. The ability to dream and create is truly a blessing.”
Photos courtesy of photographers:
Steven Blank, Frank Wise, KJuan Patterson, Deonte Keller, and Miguel Zain