says he's "just a country boy trying to make
good" with the Faith in America ad campaign he
launched in January 2006. Through a series of
newspaper ads and billboards in U.S. cities, the furniture
magnate from North Carolina is reaching out to evangelical
Christians in an effort to get gays and lesbians
"off the sin list."
think that I'm doing this because I'm
religious. I'm not at all religious,"
says Gold. "Because religion has been used to
discriminate against LGBT rights, I have made it a
point to learn how to communicate with religious
people and to educate them."
with gay-focused organizations Metropolitan Community
Churches and the National Black Justice Coalition, Gold
decided to initiate funding for a media campaign
designed to help fundamentalist Christians see gays
and lesbians as real people. "It's really
starting to have an impact," he says, noting a
recent survey that shows increasing support for gay
rights among conservative Christians. "What we found
was that people are really curious about this subject.
A lot of our advertising has changed to being
open-letter ads. Now we are thinking about longer
letters in direct mail."