Reebok has joined forces with the Iconic House of Ninja to release its 2021 Pride campaign film, Fierceness Isn’t Born. The film coincides with the launch of this year’s All Types of Love Pride collection. House of Ninja worked with Colorful Soles, Reebok’s LGBTQIA+ employee community, and the result is a mix of Pride-themed products introduced with a nod to the house’s legendary ballroom history and perspective.
Archie Burnett, Javier Madrid, Aisha Murray, and Elizabeth Rivera of the House of Ninja appear in the film, discussing how the ballroom culture provides safe spaces for the queer community while also showing off the All Types of Love Collection from Reebok.
“It is easy to walk on the dark side. You have to fight for the light. And that takes work. Fierceness isn’t born, it’s made,” Burnett says.
The unisex collection includes everything from classic leather footwear to oversized tees with reactive UV color-changing ink so you’ll always be proudly vibrant. The footwear in the collection includes the All Types of Love manifesto on the sock liner or tongue. For those with youngsters, this year’s collection comes in sizes for kids as well.
The collection is a whole lot more than just a look. Reebok will donate $75,000 to the Sylvia Rivera Law Project as part of its efforts for Pride this year, meaning you can help contribute to the mission of guaranteeing the right of gender identity and expression to all folks regardless of ethnicity or income.
You can check out Reebok’s entire All Types of Love Collection at Reebok.com.