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The Cost of Being Gay

We all agree that sexual orientation isn’t just about whom you sleep with but how much of your identity is tied up in the things you have to buy (not to mention the price you’re willing to pay for them).


Let’s begin with a stipulation: It’s difficult to write about one’s personal spending without seeming like a snob or a communist, a sybarite or a Spartan. Some of the things I give money for will surely seem silly or extravagant to you, and some of the things I go without may seem like necessities in your household. But the highly idiosyncratic nature of consumption raises a cultural question: Is there a particularly gay way of spending?

Ambrose Bierce called money "an evidence of culture.” He was kidding, sort of -- joking, as he often did, about the airs of the rich and cultured. (He also called money “a passport to polite society.”) But at some basic level, money is surely evidence of culture, in the sense that the items we value enough to purchase help define who we are. So if we can agree that there is a gay culture, there should be testimony to it in our spending habits. Just look at the ads in this magazine. They lead to another question: With the economy the way it is, can any of us afford to be gay?

This question presented itself to me in stark terms this past summer as I sat on the Fire Island Pines beach scrubbing my jeans with sand. A few weeks earlier, having watched my mutual-fund gains shrink from the merely mediocre to the almost theoretical, I had resolved to cut back. And so when I needed new jeans, I foreswore $300-plus designer denim in favor of a $145 pair from the French basics store A.P.C. The store puts a little label on its untreated-denim jeans saying that if you soak them in salt water and then rub them with sand, they will break in easily and develop those striations and wear marks that high-end designers charge the extra money for.

That’s why I was abusing my jeans with beach sand and drawing strange glances: I wanted a designer look at a more affordable price. Whether that makes me a fussy, stereotypical faggot is another question, one I hope to address in this story.

Another stipulation, an obvious but important one: $145 is still an outrageous sum for jeans. (And actually, according to A.P.C.’s website, the store now charges $155 for the same pair.) But not long ago, at the New York City outpost of Universal Gear (a chain store with locations in the gay sections of four cities), I found Dolce & Gabbana jeans for $274.95 -- on sale, down from $345. Under the cold glare of D&G, $145 seems like a bargain. And this particular gay man is not going to the Gap to buy its saggy-assed jeans, even if they are only $55, and even if I do live on a reporter’s salary, and even if that does mean I eat leftovers most nights and have traded down from Junípero gin ($35 per bottle) to Tanqueray ($20 per bottle). Call me a queen, but Gap jeans don’t fit me, in at least two senses: They don’t fit my body, and, I would argue, they don’t fit my culture.

My first phone call for this story was to Lee Badgett, the brilliant economist with the Williams Institute, an LGBT public policy think tank at the University of California, Los Angeles. Badgett has been researching gay people and poverty, and is so polite that she suppressed a groan when I told her the reason for my call, but I understood her objections: This story could confirm a stereotype of gays as more privileged than straights. It could make us seem frivolous, and it would continue to ignore the least advantaged in our community.

But then I asked Badgett to send me her preliminary data on gays and poverty. She did so -- the data appear in this story for the first time -- and the numbers show a complicated picture, which does reveal some financial advantage in being a gay man. According to census figures, gay and lesbian couples experience poverty at about the same rate as straight couples of the same race, age, and education level. But when you look at all gay men -- including singles -- they are half as likely to be living in poverty as straight men, according to numbers Badgett compiled from a 2002 survey by the National Center for Health Statistics. That survey showed that 2.1% of gay and bisexual men ages 18–44 live in poverty, compared with 4.2% of straight men in the same age group. (Straight women and lesbian/bisexual women in that age group had no statistically significant difference in poverty rates -- for each cohort, the rate was about 6%.)

These data may mean only that gay men under 45 who live in poverty are less likely than others to reveal themselves in a survey. But could the data also mean something else? Have gay men created a culture in which poverty is less acceptable than it is for straight men? And do we work harder to avoid it because of those cultural expectations? To put it blithely, is $145 the least we can spend on jeans, because otherwise the jeans wouldn’t be gay enough?

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Reader Comments
  • Name: Robert
    Date posted: 10/10/2008 10:22:00 PM
    Hometown: Fort Lauderdale

    Comment:

    Dear Mr. Cloud: Unlike many of the posters above, I thoroughly enjoyed your story, "The cost of being Gay." I particularly enjoyed the individual profiles of select people and their spending habits. Specifically, one caught my attention: "Dollar for Dollar" on the top of p.46. As my income falls within this range, I can identify with most of the things Mr. High Life seems to enjoy and afford, with the exception of the $2 million condo. I cannot figure out how your financial adviser, Ms. Woodard, was able to afford all of this guy's stuff plus a $2 million condo on $225K/yr, especially in NYC! The way I see it, Mr. High Life would have to be pulling down about $425,000-$500,000 annually to "responsibly afford this lifestyle." (Maybe he bought the condo, pre-construction in 1998 for 100K from his father, the developer?). Assuming you ever see this post, I would appreciate a response, as I can't help but wonder what I'm missing in my budgeting. Thanks in advance.

  • Name: Heather
    Date posted: 10/8/2008 5:33:00 PM
    Hometown: Southern California

    Comment:

    What a very andro-normative article. Talk about reinforcing the image that gay culture is all about men!

  • Name: Justin
    Date posted: 10/8/2008 2:27:00 PM
    Hometown: Brooklyn, N,Y

    Comment:

    I don't what to make of this article or most of the comments regarding expensive jeans. I also notice there was no break down regarding race and ethnicity. I guess the author and these so called "acurate" studies from these organizations assume the community is one "type"( ie white male proffesionals). No wonder why I don't care for so call "gay rights."

  • Name: Charles
    Date posted: 10/8/2008 11:47:00 AM
    Hometown: Atlanta

    Comment:

    Gee, everyone is so hung up on the jeans comment! There's some more interesting aspects to this article such as when the economy goes in the toilet we are less likely to have job securityin the workplace. No job means no $300 jeans!

  • Name: Perry
    Date posted: 10/8/2008 10:32:00 AM
    Hometown: Dubuque, Iowa

    Comment:

    $300 for a pair of jeans is "typical" for gays? Oh, please, Mary! Most of us have better things to spend $300 gay dollars on (i.e. rent, kids, food ...) THanks, Advocate, for reinforcing the sterotype of gay men as shallow & materialistic!

  • Name: perry
    Date posted: 10/6/2008 11:06:00 PM
    Hometown: pdx

    Comment:

    has anyone thought about the fact that gay men might be more likely to choose a different career path than straight men? I know more lesbian social workers and gay advertising/media-ites than straight ones, thats for sure.

  • Name: Michael Todd
    Date posted: 10/6/2008 12:39:00 PM
    Hometown: Chicago, IL

    Comment:

    I make a 6-figure income, a few pairs of Seven jeans, a BMW and a nice condo. I have also worked hard to build equity in my home and the retirement account I started at 22. I haven't paid a penny in credit card interest in 15 years and aggressively manage my finances. I worked hard for all of those things, and I admittedly am troubled by how many of my check-to-check gay and straight friends have maxed-out lives. I know that many of them will be swallowed up as their lifelines to lives they cannot afford on merit - credit cards and loans - are going to disappear with the current credit crunch. It shouldn't be embarrassing to achieve success - it should be embarrassing to fake it and look down on others who don't play along. I take solace in the fact that I did so the old-fashioned way that is neither gay nor straight - I worked hard and earned enough to pay cash for it.

  • Name: Drew
    Date posted: 10/5/2008 4:56:00 PM
    Hometown: Chicago

    Comment:

    I think the author has good intentions, as he's trying to decide why some people need an Audi/BMW and some people can settle for a Chevy/Ford, yet receive the same amount of satisfaction. Yes, gay people have higher taste requirements than straight people, but most of us, I believe, ignore the cost. If it's cheap and we love it, we'll buy it; same goes for something expensive. There's really no science here, which is why the author's facts and figures are nearly identical for straight and gay populations- we're all the same. (But yes, gay people probably spend more TIME in maintaining an appearance, not money.)

  • Name: Fred Bardamu
    Date posted: 10/4/2008 12:04:00 AM
    Hometown: NYC

    Comment:

    To the editors of The Advocate:try to stay relevant. I scratched my head over this article.....for a few seconds. John Cloud wrote: Call me a queen, but Gap jeans don’t fit me, in at least two senses: They don’t fit my body, and, I would argue, they don’t fit my culture." Whose culture? Not mine This is patently embarrassing! I wish this were parody, sadly not. I love how you cobble together nonsense and then dress it up under an imprimatur from the Williams Institute. You really layed an egg with this one. Talk about anachronistic this is positively fossilized. Mart Crowley would love you. At least you know who Ambrose Bierce is, although the poor soul is gnashing his teeth in Hades over this. Try a LITTLE harder. Is "John Cloud" (how nebulous) a pseudonym for Paris Hilton? _________________________________________________________________

  • Name: David
    Date posted: 10/3/2008 6:48:00 PM
    Hometown: San Francisco

    Comment:

    Wow...I would never be friends with this guy. Very, very '80s in so many ways.

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