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Bravo
aggressively markets Queer Eye for the Straight Girl

Bravo
aggressively markets Queer Eye for the Straight Girl

Multichannel News reports that Bravo is launching its largest marketing campaign since NBC acquired the cable network two years ago to draw attention to Queer Eye for the Straight Girl. This new addition to the Queer Eye franchise will offer three gay men and a lesbian giving make-better advice to women. A multitude of TV spots will begin airing January 3 to promote the show's January 12 debut as well as the January 11 launch of Queer Eye for the Straight Guy's third season. "We need to bring a lot of eyeballs to the channel because it's a very, very big first month and first quarter of the year," Bravo president Lauren Zalaznick told Multichannel News. "In addition to those shows, we have Project Runway coming back in January, which we just think is a breakout show that is growing and growing, and we wanted to come back even stronger in January." The marketing campaign includes ad buys on TBS, TNT, Food Network, and the Learning Channel as well as The Oprah Winfrey Show and The Ellen DeGeneres Show. NBC will also run ads on its own networks, including USA Network, Sci Fi Channel, CNBC, and MSNBC. Other promos will include billboards in New York's Time Square and along Los Angeles's Sunset Boulevard as well as double-page spreads in The Advocate, People, Star, and Us Weekly.

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